Share this article

Author: Gina Meintjes, 17 December 2020,
Expert Insight

A Sole Mandate gives sellers the edge in this market

The market is active but remains largely favourable for buyers who continue dictating the pace in the market. Sellers now need every advantage, and a Sole Mandate is the best sales strategy to ensure they do not lose out on potential buyers.

While it may seem that an open or joint mandate with many agents working on the property will cast the net wider, it generally has the opposite effect. With a sole mandate, the seller avoids the risk of a cluttering of listings on the property portals often at varying prices. Buyers also usually overlook multiple listings.

Working with one focused agent means the seller contracts with the agent to focus all their energy and marketing for a specified period. Buyers have a single point of contact and the seller avoids the administrative challenges of dealing with multiple agents and arranging different viewings for different agents.

The seller can also avoid the risk of multiple agents trying to close the deal at any cost. Rather, the agent will put their expertise and reputation to work by providing the best advice and work towards achieving the best possible price in the shortest time frame. A sole mandate also minimises the risk of double commission and confusion about who introduced the buyer.

A single point of contact means the seller only needs to deal with one agent in terms of viewings and access to the property which can be well-managed for minimal disruptions and peace of mind. We are always open to working with other agents and there is never a risk that the seller might lose out on potential buyers.

A top advantage is that on average, Seeff’s sole mandates sell faster and achieve a higher price compared to the general market averages. This is important in this market where sellers do not want to risk starting out at an unrealistic price or keeping their property on the market for too long and risk buyer fatigue.

Seeff’s agents offer a track record of successful sales and a high success rate with Sole Mandates backed by the credibility and power of the Seeff property brand, a highly respected real estate brand and pioneer for over five decades.

If you are thinking of selling or would like to know what your property might fetch in this market, please do not hesitate to contact your local Seeff agent today!