Author: Seeff, 11 June 2018, News
Agents go beyond the job
Web technology and online agencies offering low commission and fees may initially lure sellers thinking they can save money, but you could be wasting valuable time.
With rapidly advancing web technology, anyone can now list a property on a website, but it takes a skilled agent to negotiate a winning deal for both seller and buyer.
Increasingly, online agencies are offering low commissions and fees to lure sellers and secure your property sales mandate and while, tempting, you could be wasting valuable time during which you could already have made a sale.
Online agencies have low penetration levels and offer nothing new. Online property portals and websites have been around for years. These agencies cannot compete with what traditional agencies offer which extends far beyond a website. Traditional agencies such as Seeff offers a significant online presence beyond just a website, a tried and tested marketing and agent network and vital local area expertise and experience.
Agents go well beyond the job of just listing a property online. Here are just a few things that your Seeff estate agent does for you:
Navigate the market – most important when selling is the market, how it’s performing, which buyers to attract and at what price. An online agency cannot give this critical insight and your local area expert who has been through the ups and downs is best placed to provide this.
Present your property – there are always loads of properties listed online that you will need to compete with. Your agent knows this and will present your property in the best way possible, from setting the right price, to eye catching photography and a description to entice prospective buyers.
Targeted marketing – your property must be exposed to the right buyer pool beyond just listing it online. Your agent knows which marketing tools work best, whether additional e-mailers to a qualified database or social media and public relations exposure and show days.
Cut through clutter – online advertising, while the buzz of the moment, is a cluttered market place where your property can easily get lost in the pages and pages of listings. Your agent ensures that your property gets the best attention and is exposed to the broadest potential buyer base.
Infrastructure and partnerships – top brands like Seeff offer much more than just online listings. We have tried and tested sales tools, a significant reach and network of agents to help sell your property. Our network extends to added services to help with the selling and transfer process.
Clinch the deal – your agent is a skilled negotiator who works to reach a win-win deal for both seller and buyer. Few buyers put in a top offer which is accepted on the spot and the property sold. Usually, your agent has to do a whole lot of talking, walking and negotiating before the final deal is clinched.
Your agent is an experienced professional consultant and problem-solver who brings critical insight and advice on how to make your property sellable. Property is a very personal transaction and regardless of technological advances, people will always make the difference.