Barely 18-months since the official launch of Seeff Dubai, the real estate agency has surged to the top of the sales leaderboard within the Seeff Property Group internationally, and has garnered a host of top accolades.
Seeff Dubai officially launched in late 2023. It is headed by Seeff licensee, Nombasa Mawela, a highly accomplished real estate executive who has ranked among the Top Women in Dubai, and serves on the South African Business Council UAE (SABCO).
From the start, Seeff Dubai literally hit the ground running. Under the leadership of the dynamic Nombasa Mawela, and with a team of top achievers, the brand quickly established itself in the Dubai real estate sector. Our strong skills-set and reputation has quickly propelled us as a leading partner of all the major developers in Dubai, achieving outstanding successes in development sales, the most recent being Azizi Developments, Vincintore and Danube Developments, says Nombasa.
A key focus of the Seeff Dubai team over the last year has been to take the Dubai opportunities beyond just the domestic market. Leveraging the Seeff Group contacts and its own initiatives, Seeff Dubai has hit the road with several roadshows in key markets within South Africa as well as Nigeria. The results have been outstanding as Nombasa says that clients are able to work with a credible, market leading Southern African brand with a 6-decade track record of success.
The Dubai property market remains one of the most dynamic right now. It has surged over the last two years, and Seeff Dubai is riding the wave, says Nombasa. 2024 was yet another record year for Dubai property both in terms of overall transaction volumes and values. According to Dubai Land Department records, the market experienced a 36% increase in sales volumes in 2024 compared to the prior year.
Dubai property statistics for January show that the AED1 million to AED3 million – generally the most popular price range with property investors - make up about 60% of all property transactions while those at the higher end of the price scale above AED3 million makes up 22.1%. Almost 70% of all property sales transactions comprise of apartments, while sales of villas make up about 17.5%.
In terms of the success of Seeff Dubai, the agency achieved gross sales of approximately R2 billion since inception with several high profile developments and property sales included in the mix. The top three highest sales achieved include a sales of AED40 million in Monaco Mansions by Azizi, an AED35 million sale in Jumeirah Golf Estates Villas, and an AED29 million sale in Jumeirah Islands Villas.
Seeff Dubai is also delighted to have been recognised for the extraordinary sales achievements over the last year at the recently held Seeff Annual Agent Awards with our skilled agents walking away with several top accolades. These include Rookie and Newcomer sales achiever of the year, Achiever Status for several agents, as well as top overall sales achievement rankings in both unit and Rand-value terms, and an overall no. 1 top spot.
Nombasa says Dubai has become one of the top global cities for business and real estate growth, and an attractive luxury real estate market. It is truly the city of the future, and development and expansion continue at pace with an unparalleled luxury lifestyle. Developers keep adding more exciting opportunities, and the market currently offers a range of unmatched investments with attractive payment plans.
In the 2024-year there was a 76% increase in HNWI buyers (with a net-worth over USD20 million) investing in the City. Dubai is literally the place to be, it’s easy to do business and invest in property, and offers significant benefits including the ability to open bank accounts and obtain finance. It offers a particularly favourable tax incentive for buyers and investors with no personal, capital gains, or property tax payable. This zero-tax regime further enhances the returns that investors can earn on their property investments in Dubai, says Nombasa.
The options are endless, whether you want to purchase for own-use or invest in the lucrative rental market. There is also the attractive option to secure residency with the Dubai 10-year Golden Visa. Purchasing or investing in property is also fairly straight forward, and Nombasa says her team assists customers every step of the way.
Apartments and townhouses tend to be most in demand with rental investors, generally in the AED1 million to AED3 million (approx. R4m-R12m), and there is a choice of areas available. Luxury villas tend to range from around AED 3 million (approx. R12m). The minimum property investment for the Golden Visa is around AED 2 million (approx. R9.8m) minimum, says Nombasa.
Seeff Dubai has achieved tremendous success in selling new developments in Dubai and continues to see a surge in demand. Some of the exciting new developments marketed by Seeff Dubai, each offering unique investment opportunities and tailored payment plans, include:
Burj Azizi Dubai
Located on Sheikh Zayed Road in Dubai, this new architectural masterpiece is set to soar to 725 metres with luxurious holiday homes, apartments and penthouses, and an iconic 7-star hotel, high-end retail, and premium amenities. Priced from AED7.86M (1-bed unit).
Azizi Developments (Azizi Venice and Monaco Mansions)
Azizi Venice is a Venetian-inspired waterfront development with a mix of apartments and waterfront villas, and amenities such as a lagoon with artificial waves, a retail boulevard, an opera house, hotels, a school and more. Priced from AED980,000 (1-bed unit).
Vincitore Developments (Aqua Flora, Aqua Dimore, and Vincitore Volare)
Aqua Flora offers a blend of Victorian-inspired architecture and modern luxury situated in Dubai Science Park. It offers a mix of apartments and villas, and superb amenities including swimming pools, a children’s adventure park, fitness and sport, a sky bar, sky cinema and more. Priced from AED750,000 (1-bed unit).
For more information about Seeff Dubai and the amazing property investment opportunities, visit https://dubai.seeff.com/.
Author: Gina Meintjes, 16 April 2025, International
